World of Bakery

Developing and testing products under real-life conditions

If you want to experience FRITSCH live, take us at our word and visit us at our World of Bakery in Kitzingen. Because, regardless of whether you want to bring a new product onto the market, to modify a production process, install a new industrial production line, or adapt a traditional process to industrial production, the World of Bakery offers you the option of testing relevant parameters and processes in advance. All this under real-life conditions and, of course, without hindering your ongoing production.

The World of Bakery offers a fully-equipped, 4,600 m² baking center to our customers. FRITSCH's complete line and machine programme is naturally at your service – from the smallest ROLLFIX to the industrial production lines from the FRITSCH IMPRESSA programme. This means baking technology at its best. This is how the World of Bakery, coupled with the expertise and passion of its employees, offers our customers the best possible support to develop their optimum product.



FRITSCH World of Bakery 
Panzerstraße 2
97318 Kitzingen
Tel: +49 (0) 9326 83-672


Virtual Tour
  • Professional baking infrastructure
  • Complete machine programme
  • Competent support and training
  • Targeted product development



„In the World of Bakery, we work with our customers to develop and create the products they desire. We and our customers are continually inspired by the diversity of the FRITSCH machines and lines.
You can discover new products and production methods in a real environment here. Welcome to our World of Bakery.”


Michael Gier | Manager World of Bakery


News at the World of Bakery

MULTITWIST in a new shape

The new U-shape of the MULTITWIST makes it possible to produce larger pretzels.
By an additional rolling unit longer strands can be achieved. So "Oktoberfest pretzels" and much more can be produced.

MULTITWIST in a new shape

MULTIFLEX L of the latest generation

The new generation of MULTIFLEX L 700 now has a large 15 "touch display and is even easier to operate with the new intuitive control.

MULTIFLEX L of the latest generation


With a total of 2 industrial bread lines in the World of Bakery, we are prepared for all the needs of our customers.
Thanks to the new SDS, doughs up to a dough yield of 190 are possible.
There is nothing standing in the way of developing your individual products.


The World of Bakery in figures


sqm total space


customers per year




machines & lines

Slider Image

Professional baking infrastructure


  • 4.600 m² total space
  • Cutting-edge baking technology, showing the whole process
  • Dough production and processing, proofing, cooling and freezer technique and its corresponding oven capacity
  • Different kneading and oven systems for the demonstration of all processes related to dough processing

Complete machine programme


  • Availability of the entire FRITSCH machine portfolio
  • From the smallest ROLLFIX to the industrial IMPRESSA programme

Competent support


  • Expert consultants (master bakers and confectioners, food technologists, development and project engineers)
  • Comprehensive support and analysis of product and process optimisation
  • Training at the World of Bakery or directly at the customer's premises

Targeted product development


  • Development and elaboration of targeted product innovations together with the customer
  • Support from our expert technologists