News from the house of FRITSCH

Here you can find the latest news from our company and information about our product innovations. You can use the filter function to filter the texts by media type or year.

New FRITSCH CEO started on January 1, 2019


As of January 1, 2019, FRITSCH Holding AG, one of the leading German manufacturers of bakery machines and lines, is headed by Alexander Schmitz as the new CEO. He has been succeeding Kirsten Lange, who had been temporarily leading the group since July 2018. She will now resume her position on the Supervisory Board as planned.

In Alexander Schmitz, FRITSCH has hired a proven expert with more than 20 years of leadership experience in mechanical engineering. Since 1998, the mechanical engineer has been with Bosch. During that time, he held responsibilities in the areas of process and packaging technology and automotive. For the past four years Schmitz lived in the USA, where he headed Bosch Packaging Technology, Inc. in New Richmond, Wisconsin. Before that, the 50 year old has gained extensive international experience during further international assignments in Spain and Switzerland and he fluently speaks English, French, and Spanish. “We're delighted to have Mr. Schmitz on board the FRITSCH Group”, says Klaus Fritsch, principal shareholder & chairman of the Supervisory Board of the FRITSCH Group. “We also thank Kirsten Lange very much for having temporarily assumed the responsibility of leading the company until the end of 2018. She accomplished a lot in a short time,” K. Fritsch stresses.

Under Kirsten Lange’s leadership important investments in the company´s future have been made. Examples include the FRITSCH Technology Center and FRITSCH`s Research and Development. Operative difficulties during the implementation of a new ERP system have also been overcome, meaning, in 2019, FRITSCH will return to its former dependability and supply reliability. With a clear concept for the future, FRITSCH is positioned excellently for the years to come. “The targeted investment in key areas was a very important step for the owner family in order to sustainably improve the company´s performance. Even if it has resulted in lower earnings in 2018, the company will benefit strongly in the long term,” Klaus Fritsch explains.

For the beginning of next year, FRITSCH plans a targeted assessment of the ongoing improvement program in order to evaluate what progress has been made and what measures might still be necessary. Also, Alexander Schmitz can build upon an excellent order backlog right from the start of the year. In particular, the orders received in connection with the iba 2018 show in Munich exceeded all expectations by far. “Thus the prerequisites for a successful work of Alexander Schmitz are given, and we wish him success in our family business,” says Klaus Fritsch.

Even better performance for the same price: the FRITSCH Flour Duster

The FRITSCH Group, one of the leading German manufacturers of bakery machines and lines, has made new advancements to its flour dusters. The FRITSCH roller duster comes in two types: one with a removable hopper and one with an auger conveyor. Also, each type is available as either a permanently installed or mobile version. Common to all four models is their maximum flexibility and precision in adjusting the flour quantities. Therefore, with the FRITSCH flour dusters, artisanal bakers and industrial producers can achieve perfect results in producing their dough sheets. 

As one model, the roller duster consists of a drive unit and a removable hopper, connected to each other by a claw coupling. The exposed drive motor requires no additional cooling, and is extremely hygienic in operation thanks to its smooth surfaces. “The strewing roller, scraper and cover guard are integrated into the hopper. They can be removed together and thus more easily and thoroughly cleaned,” explains Fritz Barth, Head of Engineering at FRITSCH. By constructing the hopper without screws, reducing the number of brush rows and installing a fanless motor, the designers have made even more improvements in the hygiene characteristics of the duster. As with all FRITSCH components, there is absolutely no need for oil or lubricants.

A second model comprises a permanently running auger conveyor filling the strewing roller with extreme uniformity and thus guaranteeing utmost regularity in the strewing pattern. The lean design of the flour output section also allows for a more compact design with a shorter bend area. This avoids unwanted deposits in the flour feed and ensures excellent hygiene conditions. “This ultimately leads to a smooth production process while helping to save on personnel and raw material costs,” says Fritz Barth. Despite these improvements, FRITSCH continues to offer its flour dusters at the same price, with variation only between different models.

On top of the basic configuration, artisanal bakers and industrial customers can upgrade the equipment to optimize their machines further still. For FRITSCH roller duster models with the removable hopper, an advanced hopper is optionally available. This version features a digital potentiometer for continuous control of the output quantity of flour. An optional extra for auger conveyor models is automatic filling of the duster.

What is more, a light barrier control function can be integrated for switching individual roller dusters in the line on and off automatically. This increases the user-friendliness yet again and reduces the flour consumption even further.

19/11/2018 – New Head of Fritsch Bakery Systems GmbH 

FRITSCH Bakery Systems GmbH has a new head and his name is Ulrich Hirsch. The affiliate of FRITSCH GmbH provides tailored solutions for baked goods production – complete and turnkey. Ulrich’s task is to win such turnkey projects worldwide and to see them through. “Head of FRITSCH Bakery Systems is not just a job for me; it’s a calling. I grew up with flour on my nose, and I have never once left the branch. So, I understand bakers and know how to engage with them,” says Ulrich.

His career path has prepared him perfectly for the challenging duties at FRITSCH, starting with his apprenticeship as a baker while studying economics in Augsburg. Next, he trained at his father’s bakery to become a master. A few years after that, he accepted a position at a bakery machine manufacturer, for whom he worked for 15 years – first as Area Sales Manager and later as Head of Exports and Head of Project Planning. “Every final product, given its special composition of ingredients, demands its own technological solution,” Ulrich explains the challenge. Through this understanding, he and his team ensure that each customer can produce his baked goods at the desired quality and right on time. Their choice of machines and components is governed solely by the product in question and the customer’s specifications.

Ulrich shares FRITSCH’s “Passion for Dough and Technology” wholeheartedly. “For me, everything revolves around the quality of the customer’s product. The complete solution that FRITSCH Bakery Systems offers must live up to that quality. So, it is important to me to fully understand the customer’s enthusiasm for his products and to transfer that enthusiasm on to my team,” Ulrich explains his approach. “Together, we want to exceed the customer’s expectations in quality and quantity. From the complete solutions we create, the customer should sense that we truly do share his passion for dough.”

And what would the new head say is the most exciting thing about the baking industry? “It thrills me how the world is growing forever closer together, and how baked goods producers are working together with other globally operating companies. Because of that, each local baking culture is becoming more and more widespread and being shared with other countries. And so customers around the world are getting to discover traditional baked goods,” says Ulrich. “I am discovering fascinating national product creations all the time. It’s a source of constant excitement to keep offering and developing automated solutions and processes for all kinds of baked goods producers around the world.”

At the iba 2018 in Munich, Michael Wippler, President of the Central Association of the German Bakery Trade, handed out the iba Awards.

The iba Award, presented by the trade journal Backtechnik europe, honours innovations in the industrial or line-oriented production of baked goods that were exhibited for the first time at the world's leading trade fair.

After an inspection visit to the fair, the award winners were nominated by an honorary, independent jury.

FRITSCH has also won this iba Award again. This year for the SMART SERVICES:

Digitalisation and "Industry 4. 0" are key topics in the baking industry. FRITSCH has taken this into account with its "Intelligent Services". In addition to standard functions, such as real-time condition monitoring and the provision of operating data in the cloud, the approach to simplifying and accelerating maintenance by the use of data glasses is very innovative and therefore worth the money. This means that the in-house fitter can promptly send pictures and videos of the affected system components to the manufacturer and thus enable very fast fault analysis in the future.

Picture: Anna-Maria Fritsch, Stefan Schmitt and the jury of the iba Award 2018 with Michael Wippler, President of the Central Association of the German Bakery Trade (Photo: Backtechnik Europe / Christin Krämer 2018)

FRITSCH is excited to welcome the newest member to the team Brian Inglis. Brian will be head of sales at FRITSCH UK. His responsibilities will be to improve current business relationships in the region and to make FRITSCH more accessible and relatable to new customers.

Brian is a father of three children and has been working in the baking industry since 1985. He is coming to FRITSCH from an industrial food equipment supplier.

When it comes to the FRITSCH mission of passion for dough and technology, Brian’s interests and expertise fit right in. “I have a real obsession with innovation,” he said. “FRITSCH is clearly the most innovative equipment manufacturer in the baking industry, I think together we can make a real difference in the daily life of the baker.”

Brian is excited about his new role and is ready to hit the ground running to continue bringing innovation to FRITSCH.

“There is still a lot of opportunity for development of processes and equipment within the baking industry,” he said. “Currently the driver seems to be bread (particularly flatbread) and croissant. In the future I expect to see more variety in ethnic products and ingredients in the more developed markets. People are always looking for something new.”

FRITSCH mourns the passing of its senior partner Adolf Fritsch.

The co-founder and long-standing managing partner of the family-run business in Markt Einersheim passed away in Prague on August 2, 2018, at the age of 89. Adolf Fritsch was born in 1929 in Wiese, former Sudetenland, now the Czech Republic. After the Second World War, he and his family settled in the region of Kitzingen. There, his father Alois Fritsch continued the business he had started in 1926 in Sudetenland and, in 1948, established the FRITSCH company in Markt Einersheim. Even in his youth, Adolf Fritsch participated in his father’s business, helping him to build up the company. All the while, he completed his mechanical engineering studies in Würzburg and, starting from 1961, ran the company as the sole managing director.

Under his leadership, the company doubled in size. Adolf Fritsch succeeded in broadening the distribution network out to an international scale and in establishing longlasting, stable customer relationships. He also considerably expanded the ROLLFIX range of machines with new innovative developments such as the TEILFIX dough divider for rye-based bread doughs. With this move, he set the course for the company’s current world market position. Adolf Fritsch pursued his entrepreneurial activities with heart and soul and was a man of extraordinary pragmatism. The outstanding reputation the company enjoys today arises, if nothing else, from the fact that Adolf Fritsch was always ready to pick up a wrench and help his customers, in person, on site. He always placed importance on good, trusting relationships with his employees and customers.

In 1996, Adolf Fritsch handed the reins of the family business to the third generation, his son Klaus Fritsch, who continued to expand the company with success. Since 2016, Klaus’ children Anna-Maria, Elisa, and Jan have also been fellow partners of the company.

Aside from being an entrepreneur, Adolf Fritsch took an active role in the Municipal Council of Markt Einersheim and in the County Council of Kitzingen. For his service, Adolf Fritsch was awarded the Order of Merit of the Federal Republic of Germany in 2002.

FRITSCH is excited to announce and congratulate the new president of FRITSCH USA, Anna-Maria Fritsch. Anna-Maria studied international business and worked several years at management consultancies before joining the FRITSCH team in 2013. Since joining the company, Anna-Maria has expanded her technical and technological knowledge and experience. Prior to becoming the new president, Anna-Maria spent the last 2 of years serving as the head of marketing and process management. In this role, she focused on the implementation of strategic marketing processes and forming partnerships with customers. 

In line with FRITSCH’s dedication to their customers, Anna-Maria will be relocating to New Jersey in 2019 to be closer to the company’s North American market and customers. Her mission is to strengthen the company’s reach to capture the key markets of the region and its promising future. Anna-Maria is very excited for this new position, noting she loves the American work ethic and is proud of the strides FRITSCH USA has already made.  She aims to further strengthen the USA team to better support the FRITSCH USA customers in the future.

At the beginning of the second half of the year, FRITSCH Holding AG announces a change in the position of the CEO: Kirsten Lange takes over the management of the company.

She is already familiar with the FRITSCH Group from her work on the Supervisory Board and is looking forward to taking over the responsibility for the family-owned company temporarily until a suitable long-term CEO can be appointed. She is well known for her passion and extremely high standards in every aspect of her work. 

Kirsten Lange worked as a member of the Management Board at Voith Hydro Holding GmbH & Co. KG where she was responsible for the divisions service, automation and digitalization. Before that she has been working for the Boston Consulting Group in Germany, the USA and China for 22 years and has been working as an advisor for more than 20 mechanical engineering companies. She is currently member of the Supervisory Boards of Heidelberger Druckmaschinen AG and ATS Automation. She studied journalism, politics and philosophy in Munich and holds the MBA from INSEAD in France. 

The shareholders and the Supervisory Board of the FRITSCH Group thank Kirsten Lange for her work as a member of the Supervisory Board so far and are grateful that she is now prepared to strategically develop and advance the family-owned company as CEO leading it into a secure future of the 4th generation.

In May, we celebrated the grand opening of our FUSA Showroom in Cranbury, NJ. The Technology Center of FRITSCH USA gives handicraft bakers a chance to observe some of our best technology at work. Our goal with the FRITSCH USA showroom is to develop and test products with our customers while showing our expertise and passion. We’ll showcase product trends via live demonstrations and work closely with our customers to develop the best product for their business. Our FRITSCH USA showroom will include the following machines: ROLLFIX mini, ROLLFIX 600, ROLLFIX 700, Cutting Table, EASYLINE.

FRITSCH is excited to announce the new sales manager for the French market, Eric Tellier. With 14 years in the industry, Eric brings plenty of expertise and innovation to the position. 

“I will bring my knowledge of the French market, my network, and my personality to develop sales and increase the FRITSCH brand image,” Tellier said.  “France is the home country of the baguette and croissant, and FRITSCH offers solutions to industrialize production without deteriorating the bakers’ know-how.”

His responsibility is to work on a coherent and ambitious strategy. Thus, his main motivation is to develop the Fritsch’s brand image in France and to offer new solutions to artisan bakers, medium sized bakeries and food industry producer.

He is looking forward to his new position and focuses on prioritizing the needs of the independent artisan bakers.

“Bakery chains have considerably changed the French market,” he said. “Their number is growing fast and independent artisan bakers have no choice but to optimize their merchandising, innovate constantly, and aim for the best quality possible. FRITSCH has solutions to accompany all actors of the French market to ensure success.”


Our wood-fired ovens FlammAroma have been installed by COOP in Switzerland and ensure the required baked product Quality and a new Business area for the bakery.

See the whole article from baking+biscuit (f2m Food multimedia) here:

25.-28. May 2017
Versailles, France

FRITSCH has been sponsoring the AIBI Congress (International Association of Plant Bakers) for many years. This year, the 35th congress took place in Versailles/France under the motto "Bread and bake-off: Anticipation of consumer's[S1] expectations". The promoters were delighted with the record numbers of participants and sponsors. Thanks to the top-quality lecture programme, which included renowned industry experts such as Aline Clavellina - Vice President of Grupo Bimbo - and an entertaining and interesting framework programme, the more than 200 participants from 19 countries spent 4 entertaining and rewarding days in Versailles.

 Joseph Street (UK) has been elected the new AIBI president for the next 2 years. We congratulate him on his appointment and will be pleased to support him in our capacity as sponsor in arranging the AIBI Congress 2019 in Manchester. [S1]Das ist zwar der Originaltext von der AIBI-Website, aber hier sollte "the consumer's" stehen. Das überlasse ich Ihnen, ob Sie es ändern wollen oder so lassen wollen.

INTERPACK, an internationally renowned trade fair for the packaging and confectionery industries, took place from 4 to 10 May in Düsseldorf this year and achieved record attendance with approximately 2,865 registered exhibitors. There was also an unprecedented number of visitors: 170,500 prospective customers visited the exhibition halls. 74% of the visitors were from other countries.

The increasingly international face of INTERPACK was also reflected in the visitors to the FRITSCH stand. 96% of the conversations were with foreign customers.

In addition to interesting and constructive talks with established customers, FRITSCH also had the opportunity to talk to large numbers of prospective new customers. Investors in particular who were looking for complete solutions showed great interest in FRITSCH's portfolio.

Focusing on the interests of the INTERPACK visitors, FRITSCH presented itself this year under the motto "From the FRITSCH line to the tailor-made turnkey project" on an approximately 150-square-metre stand as an international company offering complete solutions to its customers, along with specialised machine manufacturing and support from their initial enquiry to the production of perfect products.

The MULTITWIST- the all-rounder for all strand-based products - was presented at the FRITSCH trade fair stand. It is not only suitable for the production of classic twisted products such as pretzels, rings, knots and plaited products but also for the production of sweet pretzels, doughnuts, yeast dough butter rounds and long-life pretzels.

Moreover, an already realised turnkey installation was presented using a 3D model. All in all, the trade fair presentation was very successful for FRITSCH and generated excellent feedback from the stand visitors.

Visit FRITSCH at INTERPACK in Düsseldorf in hall 3, stand 3E28 and let us impress you with our high-quality bakery machines and lines. Experienced sales managers and dough technologists will be pleased to advise you on the latest technologies of the FRITSCH Group.

At INTERPACK we will show the FRITSCH MULTITWIST - the all-rounder for all products made from a dough strand. Due to its continuously developed range of tool sets and innovative extensions, the FRITSCH MULTITWIST shows time and again how highest performance and product variety can be perfectly combined within one line. The MULTITWIST is also ideal for the production of sweet pretzels, rings and knots made of yeast or donut dough. Thanks to this versatility, the sky is the limit when it comes to the development of new products.

You will be able to see for yourself at INTERPACK just how skilled we are at worldwide planning and realization of turn-key projects. With more than 25 years of experience within the sector of turn-key solutions, FRITSCH Bakery Systems is the right partner to give you an extensive overview of the capacities and possibilities within the scope of the implementation of big projects.

Moreover, visitors will naturally be able to gain in-depth information about FRITSCH's complete range of machinery, from artisan machines to semi-automatic machines for medium-sized companies and industrial high-capacity machines.

We look forward to welcoming you to our stand.

GastroPan Arad, Romania

28. - 30. March 2019

Hall: Pav. A
Booth no.: C3

Your contact @ FRITSCH:
Mr. Klaus-Dieter Koch

UzFood Taschkent, Uzbekistan

03. - 05. April 2019

Your contact @ FRITSCH:
Mr. Eugen Dell

Food & Hotel Ho Chi Minh City, Vietnam

24. - 26. April 2019

Hall: AB3
Booth no..: 01

Your contact @ FRITSCH:
Mr. Brahim Kharchi

ProPak Asia Bankok, Thailand

12. - 16. June 2019

Your contact @ FRITSCH:
Mr. Brahim Kharchi​​​​​​​

IBIE Las Vegas, USA

08. - 11. September 2019

Booth no.: 5480

Your contact @ FRITSCH:

südback Stuttgart, Germany

21. - 24. September 2019

Hall: 7
Booth no.: B31 & C31

Your contact @ FRITSCH:
FRITSCH Vertriebsgesellschaft

Gulfood Dubai, UAE

29. - 31. October 2019

Your contact @ FRITSCH:
Mr. Haluk Kömek

World Food Almaty, Kazakhstan

06. - 08. November 2019

Your contact @ FRITSCH:
Mr. Eugen Dell


SIAL Jakatar, Indonesia

21. - 24. November 2019

Your contact @ FRITSCH:
Mr. Brahim Kharchi​​​​​​​

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