#FRITSCHnFriends on Tour
In April 2019 we went on an exciting journey with Jochen Baier. He earned the highest award in the bakery trade: The World Baker of the Year 2018.
Together with him, Anna-Maria Fritsch (President FRITSCH USA) and Alexander Beuschlein (Area Sales Manager North America) visited five extraordinary bakeries in the cities of San Antonio (Texas), San Francisco (California) and Oakland (California). The aim of this trip was to get to know bakers who, through their uniqueness, shape and further develop our industry sustainably.
The trip started in San Antonio, Texas, at the bakery „La Panadeíra". In keeping with their special mission of combining baked goods with their Mexican roots, the La Pandería brothers love testing traditional recipes from European countries for instance. One product that combines these two worlds in a delicious way is „Tequila Tres Leches" croissant.
In San Francisco they visited a total of three bakeries with „Tartine Bakery + Tartine Manufactory", „Jane the Bakery" and „b. patisserie".
„Tartine Bakery + Tartine Manufactory" provided insights through a particularly exciting concept, the Open-bakery. This means that customers can experience how the products are baked live while consuming or waiting to purchase their baked products.
In the „b.patisserie" we met Michael Suas, a a well known person in US baking business. His unique mentality and passion for baked goods made him known to almost everyone today. He also achieved great things for our industry in the USA through his investment in the founding of the „San Francisco Baking Institute“.
We were also welcomed with open arms at „Jane the Bakery". With her passion for baked goods and the great creativity of her team, she brings delicious product ideas to life such as brioche with honey mandarin cream or Danish pastry with a filling of blood oranges and pistachios. The combination of different ingredients gives her products uniqueness.
The next step our journey took us to Oakland, at „Semifreddi's". Jochen Baier met a long-time friend from the bakery industry. „Semifreddi's“ has created a special social concept. Refugees from a total of 26 different countries in the world are employed there. They can contribute traditions from their homeland to new bakery creations.
On this journey we not only came across numerous creative and inspiring baked goods. Rather, we met exceptional bakers with great teams who, in addition to unique product diversity and impressive concepts, also showed us a new side of our industry.
Talking to these bakers, they told about how they rediscover their closeness to the world of bakery products and their every day enthusiasm. They conviction and love make them a very special ambassador for the entire handicraft bakery industry.
In addition to the numerous impressions behind the scenes and the delicious scent there was a large portion of #PassionforDough in the air.
Get inspired by more impressions: